![]() Strategic business units with high market growth rate and high relative market share are called stars. The BCG matrix for Nintendo Wii U Lessons Learned for New Strategic Directions will help decide on the strategies that can be implemented for its strategic business units. Strategic business units are placed in one of these 4 classifications. The other of these dimensions is the relative market share of the strategic business unit. These first of these dimensions is the industry or market growth. ![]() ![]() The matrix consists of 4 classifications that are based on two dimensions. The BCG matrix is a strategic management tool that was created by the Boston Consulting Group, which helps in analysing the position of a strategic business unit and the potential it has to offer.
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